A brand assessment study aims to evaluate the strength and value of a brand and its positioning in the market and in the eyes of its customers. The study identifies the gaps between how a company sees their brand and how the customers may perceive the brand in the marketplace. A brand assessment report offers insights on how to reposition your brand to align it with your organizational goals.
The healthcare industry is dynamic and rapidly changing. A brand assessment study can help pharmaceutical companies to better evaluate the changing business environment and guide them in designing a branding strategy that takes a more patient-centric approach. It reveals useful insights on identifying new demands and opportunities for a brand and how marketers can fulfil them.
A brand assessment study is measured by collecting and analysing data against a few Key Performance Indicators, such as:
Brand Loyalty
Brand Awareness
Brand Recall
Brand Associations
At Erevna Healthcare Market Research, our Brand Assessment services deliver a comprehensive data report listing down the strengths, weaknesses, and opportunities for a brand along with key insights for a successful brand reposition.