The global fitness app market size is estimated to be USD 3,915.2 million in 2021 and is expected to witness a CAGR of 21.77% during the forecast period. Increasing demand for health analysis, rising adoption of digital technology and technology gadgets, growth intailored service offerings for health assessment, and increase inprevalence of chronic illness due to lack of physical activities are major factors that propel the global market growth.
Fitness apps in smartphones and tablets have enabled regular tracking of vital health parameters, thereby aiding inmaintaining and enhancing health of users. In addition, increasing advancement in app development is favoring the development of user-friendly apps, thereby encouraging higher adoption. However, data leakageconcerns, technology theft issues, and inadequate app knowledge among consumers in emerging economiesare expected to hinder the growth.

By Product

Based on product, the market is categorized into diet & nutrition, exercise & weight loss, and activity tracking. In 2021, the exercise & weight loss segment accounted for the highest revenue share due to high adoption by users and rising technological advancements. The activity tracking segment is estimated to grow at the fastest CAGR during the forecast period owing to rise in adoption of in-built fitness tracking system in smartphones and tablets by manufacturers.

By Technology Platform

Based on technology, the market is segmented into iOS, android, Windows, and others. In 2021, the android segment accounted for the largest revenue share. As Android isan open source platform,it is convenient for both manufacturers and users, thereby supporting testing and installation of fitness apps easily on this platform. This segment is projected to grow at a lucrative CAGR during the forecast period owing to increasing number of smartphone manufacturers using the android platform. Increasing consumer awareness for data safety and information theft is driving the iOS platform growth.

By Device

On the basis of device, the market is categorized into tablets, smartphones, and wearable devices. In the global market, the smartphones segment accounted for the largest revenue share in 2021 owing to the compatibility of fitness applications and quicker adoption among users. This segment is expected to grow at alucrativeCAGR during the forecast period.

Regional Insights

North America was the highest revenue-grossing segment of the global market in 2021 and is projected to maintain its dominance during the forecast period. This is due to the presence of a large consumer base for smartphones and tablets and software developers in this region. Moreover, increase inawareness for fitness and growing prevalence of lifestyle diseases are propellingthe market for fitness app. Asia Pacific is estimated to grow at the fastest rate during the forecast period owing to the rapidly changing consumer lifestyle, expansion of business in this region by leading companies, and rising prevalence of chronic diseases.

CompetitorInsights

Some of the majorcompanies in the fitness app market are Appster (Australia), Adidas AG (Germany),Fitbit, Inc. (U.S.), Azumio Inc. (U.S.), ASICS Corporation. (Japan),Under Armour, Inc. (U.S.),Noom, Inc. (U.S.), NIKE, Inc. (U.S.), Aaptiv Inc. (U.S.), and Applico, LLC (U.S.).Investment in R&D, innovation in software technology, novel product launches, and strategic collaborations & acquisitions are some of the major strategies adopted by the leading players operating in the industry.
This exhaustive research report focuses on market size and forecast at global, segmental, regional and country level along with key market trends and dynamics from 2021 to 2029. The fitness app market report is categorized into the following segments and subsegments:

Fitness App Market, By Product (Revenue, 2021-2029, USD Million)

Fitness App Market, By Technology Platform(Revenue, 2021-2029, USD Million)

Fitness App Market, By Device (Revenue, 2021-2029, USD Million)

Fitness App Market, By Region (Revenue, 2021-2029, USD Million)

Scope of Fitness App Market Report:

Key Parameters	Details
Base Year	2021
Forecast Period	2022-2029
Study Coverage	Global and regional market size and revenue forecast Segment market size and revenue forecast at global, regional, and country level Competitive landscape (company share analysis, company profiles, recent development, competitive map analysis) Conclusion and recommendations
Qualitative Analysis	Market drivers Market restraints Market opportunities Recent market trends Market challenges Porter’s Five Forces analysis PEST analysis Value-chain analysis COVID-19 impact analysis
Regional Market Scope	North America (U.S. and Canada) Europe (Germany, France, UK, Spain, Italy, Russia, Rest of Europe) Asia Pacific (China, Japan, India, Australia, South Korea, Rest of APAC) Latin America (Brazil, Mexico, Argentina, Rest of LATAM) MEA (South Africa, GCC, Rest of MEA)
Company Profiles	Exhaustive profiles of top 10 players 50+ other major players listing
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