Oral Care Market Analysis by Product (Toothpaste, Toothbrush, Denture Products, Mouthwash/rinse, Dental Accessories), by Product Type (Cordless, Countertop), by Application (Dentistry, Home), and by Region - Forecast to 2029

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The global oral care market size is estimated to be USD 34.71 million in 2021 and is expected to witness a CAGR of 3.2% during the forecast period. Increasing awareness related to dental hygiene is primarily driving the global market growth. Factors such as adoption of innovative oral care products, rising prevalence of dental caries, and increasing geriatric population other drivers driving the oral care market. However, presence of strict regulatory policies by various governments and high cost of these products are expected to hinder the growth.

Global Oral Care Market Size (USD Billion), 2021-2029

Source: Erevna Healthcare

By Product

On the basis of product, the market is divided into toothbrush, toothpaste, mouthwash/rinse, denture products, and dental accessories. Toothbrush segment accounted for the largest market size globally and is also estimated to be the fastest growing product segment of the market. The major reason for this growth is the demand and introduction advanced products, such as electric and battery-powered toothbrushes.  The demand for these products is growing in the market as they offer added benefits such as total mouth cleaning, featuring different modes for usage including deep clean, daily clean, tongue cleaning, whitening, and massaging.

The toothpaste segment accounted for the second-largest share in the oral care market in 2021. Usage of toothpaste amid the people of different income groups is attributed to the growth of this segment.

By Product Type

On the basis of product type, the market is categorized into countertop and cordless. The cordless segment amounted for the largest market share in 2021. This product type segment is also estimated to be the fastest-growing segment during the forecast period owing to its growing use for at-home applications. Moreover, these devices are portable, easy to use and carry, and are comparatively cheaper than their countertop variants.  The technological innovations in these devices are also affecting the segments growth. Uprisings in the plans and structures of oral irrigators are more appreciated by the end-users, thus boosting their adoption.

By Application

On the basis of application, the market is categorized into home and dentistry. The home application segment accounted for the largest market share in 2021. This growth is resulting from the innovations done by the manufacturers such as easy-to-use oral care products has increased the usage of oral care products at home, thus making home the largest and fastest-growing segment. The other reason for this growth is the change in consumer’s behaviour as they are opting for at-home treatment amidst the risk of getting infected while visiting dental care facilities due to COVID.

Regional Insights

North America dominated the global oral care market in 2021. This growth is attributed with the growing awareness regarding dental hygiene and overall oral health among people of this region. Asia-Pacific region is anticipated to grow at the fastest CAGR during the forecast period. This is attributed with rise in the geriatric population associated with edentulism, growing prevalence of dental caries & other periodontal diseases, increasing healthcare expenditure, and rising awareness.

Competitor Insights

Some of the major companies are The Procter & Gamble Company (U.S.), Colgate-Palmolive Company (U.S.), Unilever plc. (U.K.), Johnson & Johnson (U.S.), GlaxoSmithKline plc. (U.K.), Koninklijke Philips N.V. (Netherlands), Dr. Fresh, LLC (U.S.), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co, Inc. (U.S.), 3M Company (U.S.), Perrigo Company plc (Ireland), Sunstar Suisse S.A. (Switzerland), and Dabur India Ltd. (India). Investment in R&D, novel product launches, and strategic collaborations & acquisitions are some of the major strategies adopted by the leading players operating in the industry.

This exhaustive research report focuses on market size and forecast at global, segmental, regional and country level along with key market trends and dynamics from 2021 to 2029. The oral care market report is categorized into the following segments and subsegments:

Oral Care Market, By Product (Revenue, 2021-2029, USD Million)

  • Toothbrush
    • Manual toothbrush
    • Electric toothbrush
    • Battery-powered toothbrush
    • Other toothbrush
  • Toothpaste
    • Gel toothpaste
    • Polish toothpaste
    • Paste toothpaste
    • Powder toothpaste
  • Mouthwash/Rinse
    • Medicated mouthwash/rinse
    • Non-medicated mouthwash/rinse
  • Denture Products
    • Cleaners
    • Fixatives
    • Other denture products
  • Dental Accessories
    • Cosmetic whitening products
    • Fresh breath dental chewing gum
    • Tongue scrapers
    • Fresh breath strips
    • Floss
    • Other dental accessories

Oral Care Market, By Product Type (Revenue, 2021-2029, USD Million)

  • Countertop
  • Cordless

Oral Care Market, By Application (Revenue, 2021-2029, USD Million)

  • Home
  • Dentistry

Oral Care Market, By Region (Revenue, 2021-2029, USD Million)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of APAC
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of LATAM
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • Rest of MEA

Scope of Oral Care Market Report:

Key Parameters Details
Base Year
  • 2021
Forecast Period
  • 2022-2029
Study Coverage
  • Global and regional market size and revenue forecast
  • Segment market size and revenue forecast at global, regional, and country level
  • Competitive landscape (company share analysis, company profiles, recent development, competitive map analysis)
  • Conclusion and recommendations
Qualitative Analysis
  • Market drivers
  • Market restraints
  • Market opportunities
  • Recent market trends
  • Market challenges
  • Porter’s Five Forces analysis
  • PEST analysis
  • Value-chain analysis
  • COVID-19 impact analysis
Regional Market Scope
  • North America (U.S. and Canada)
  • Europe (Germany, France, UK, Spain, Italy, Russia, Rest of Europe)
  • Asia Pacific (China, Japan, India, Australia, South Korea, Rest of APAC)
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM)
  • MEA (South Africa, GCC, Rest of MEA)
Company Profiles
  • Exhaustive profiles of top 15 players
  • 50+ other major players listing
15% Free Customization Available
  • You can customize the study scope to meet your exact requirement. Click here for more details

Table of Contents: Oral Care Market 2021-2029

  1. Research Methodology

    1. Study Objectives
    2. Study Scope
    3. Research Assumptions
    4. Research Framework

      1. Research Models

        1. Bottom-up Approach
        2. Top-down Approach
        3. Data Triangulation
      2. Data Procurement

        1. Internal Database
        2. Secondary Research
        3. Purchased Database
        4. Primary Research
      3. Data Analysis

        1. Data Validation
        2. Market Size Estimation
        3. Market Forecast Model
      4. Quality Assessment
  2. Introduction: Oral Care
  3. Executive Summary

    1. Global Market Scenario
    2. Segment Market Scenario
    3. Geographic Market Scenario
    4. COVID-19 Impact
    5. Competitive Landscape
  4. Market Dynamics

    1. Market Drivers

      1. Driver 1
      2. Driver 2
      3. Driver 3
      4. Driver 4
      5. Driver 5
    2. Market Restraint

      1. Restraint 1
      2. Restraint 2
      3. Restraint 3
      4. Restraint 4
    3. Market Opportunities

      1. Opportunity 1
      2. Opportunity 2
      3. Opportunity 3
      4. Opportunity 4
    4. Market Trends

      1. Trend 1
      2. Trend 2
      3. Trend 3
      4. Trend 4
    5. Market Challenges

      1. Challenge 1
      2. Challenge 2
      3. Challenge 3
      4. Challenge 4
  5. Market Environment Analysis

    1. Porter’s 5 Forces Analysis
    2. PESTEL Analysis
    3. Value Chain Analysis
    4. SWOT Analysis
    5. Benchmark
  6. COVID-19 Impact Analysis: Oral Care Market

    1. COVID-19: Overview
    2. COVID-19 Impact on the Global Market
    3. COVID-19 Impact on the Regional Markets
  7. Market Analysis by Product

    1. Radiofrequency Ablators

      1. Radiofrequency Ablators Market Forecast, 2021-2029 (USD Million)
    2. Ultrasound Ablators

      1. Ultrasound Ablators Market Forecast, 2021-2029 (USD Million)
    3. Laser/Light Ablators

      1. Laser/Light Ablators Market Forecast, 2021-2029 (USD Million)
    4. Cryoablation Devices

      1. Cryoablation Devices Market Forecast, 2021-2029 (USD Million)
    5. Electrical Ablators

      1. Electrical Ablators Market Forecast, 2021-2029 (USD Million)
    6. Microwave Ablators

      1. Microwave Ablators
    7. Hydrothermal Ablators

      1. Hydrothermal Ablators Market Forecast, 2021-2029 (USD Million)
  8. Market Analysis by Product Type

    1. Radiofrequency

      1. Radiofrequency Market Forecast, 2021-2029 (USD Million)
    2. Electrical

      1. Electrical Market Forecast, 2021-2029 (USD Million)
    3. Cryoablation

      1. Cryoablation Market Forecast, 2021-2029 (USD Million)
    4. Laser/Light

      1. Laser/Light Market Forecast, 2021-2029 (USD Million)
    5. Ultrasound

      1. Ultrasound Market Forecast, 2021-2029 (USD Million)
    6. Hydrothermal

      1. Hydrothermal Market Forecast, 2021-2029 (USD Million)
    7. Microwave

      1. Microwave Market Forecast, 2021-2029 (USD Million)
  9. Market Analysis by Application

    1. Cardiovascular Diseases

      1. Cardiovascular Diseases Market Forecast, 2021-2029 (USD Million)
    2. Ophthalmology

      1. Ophthalmology Market Forecast, 2021-2029 (USD Million)
    3. Cancer

      1. Cancer Market Forecast, 2021-2029 (USD Million)
    4. Pain Management

      1. Pain Management Market Forecast, 2021-2029 (USD Million)
    5. Cosmetic Surgeries

      1. Cosmetic Surgeries Market Forecast, 2021-2029 (USD Million)
    6. Urology

      1. Urology Market Forecast, 2021-2029 (USD Million)
    7. Others

      1. Others Market Forecast, 2021-2029 (USD Million)
  10. Regional Market Analysis

    1. Regional Market Trends
    2. Regional Market: Comparative Analysis
  11. North America Oral Care Market

    1. North America Oral Care Market

      1. North America Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    2. US. Oral Care Market

      1. US. Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    3. Canada Oral Care Market

      1. Canada Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
  12. Europe Oral Care Market

    1. Europe Oral Care Market

      1. Europe Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    2. Germany Oral Care Market

      1. Germany Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    3. UK Oral Care Market

      1. UK Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    4. France Oral Care Market

      1. France Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    5. Spain Oral Care Market

      1. Spain Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    6. Italy Oral Care Market

      1. Italy Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    7. Rest of Europe Oral Care Market

      1. Rest of Europe Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
  13. Asia Pacific Oral Care Market

    1. Asia Pacific Oral Care Market

      1. Asia Pacific Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    2. Japan Oral Care Market

      1. Japan Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    3. China Oral Care Market

      1. China Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    4. India Oral Care Market

      1. India Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    5. South Korea Oral Care Market

      1. South Korea Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    6. Australia Oral Care Market

      1. Australia Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    7. Rest of Asia Pacific Oral Care Market

      1. Rest of Asia Pacific Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
  14. Latin America Oral Care Market

    1. Latin America Oral Care Market

      1. Latin America Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    2. Brazil Oral Care Market

      1. Brazil Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    3. Mexico Oral Care Market

      1. Mexico Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    4. Argentina Oral Care Market

      1. Argentina Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    5. Rest of Latin America Oral Care Market

      1. Rest of Latin America Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
  15. MEA Oral Care Market

    1. MEA Oral Care Market

      1. MEA Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    2. GCC Oral Care Market

      1. GCC Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    3. South Africa Oral Care Market

      1. South Africa Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
    4. Rest of MEA Oral Care Market

      1. Rest of MEA Market Size and Forecast, 2021-2029 (USD Million)

        1. Market Size and Forecast by Product, 2021-2029 (USD Million)
        2. Market Size and Forecast by Product Type, 2021-2029 (USD Million)
        3. Market Size and Forecast byApplication, 2021-2029 (USD Million)
  16. Competitor Analysis

    1. Market Share Analysis, 2021 & 2029
    2. Competitive Mapping
    3. Key Players Market Place Analysis
    4. Major Recent Developments
  17. Company Profiles

    1. Medtronic, Inc. (U.S.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    2. Jude Medical, Inc. (U.S.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    3. Biosense Webster, Inc. (U.S.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    4. Boston Scientific Corporation (U.S.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    5. AngioDynamics, Inc. (U.S.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    6. CONMED Corporation (U.S.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    7. AtriCure, Inc. (U.S.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    8. Olympus Corporation (Japan)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    9. Zebra Imaging (US)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    10. Smith & Nephew plc (U.K.)

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Type Benchmarking
      5. Recent Developments
    11. Company 11

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Benchmarking
      5. Recent Developments
    12. Company 12

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Benchmarking
      5. Recent Developments
    13. Company 13

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Benchmarking
      5. Recent Developments
    14. Company 14

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Benchmarking
      5. Recent Developments
    15. Company 15

      1. Company Snapshot
      2. Company Overview
      3. Financials
      4. Product Benchmarking
      5. Recent Developments
    16. Others Prominent Players

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